Pre-Seed · Aviation Infrastructure

The Missing Layer in Baggage Irregularity Response

Airlug sits between airlines and passengers as a neutral third party — structuring the information exchange that currently breaks down at every baggage incident.

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33.4M
Baggage incidents in 2024 (SITA 2025)
$5B+
Annual industry cost (SITA 2025)
6.3/1K
Mishandling rate per 1,000 pax — rising again
The Problem

Information Breaks Down at the Worst Moment

When a bag is delayed or lost, passengers have no visibility into what is happening. Airlines lack structured passenger data at the point of first contact. The result: misdirected complaints, frontline overload, and compounding brand damage.

"Baggage delays create real operational strain. The communication gap — not just the incident itself — is where the damage compounds."

— Airlug field research, 2025
No Passenger Visibility
Passengers don't know what happened, where to call, or what to expect.
Frontline Overload
Agents spend hours on information-gathering instead of resolution.
Misdirected Inquiries
Complaints reach the wrong teams, multiplying response time.
Brand Damage
The opacity of the response — not just the incident — erodes trust.
Information breakdown visualization
Airlug solution visualization
The Solution

Airlug: Neutral Infrastructure for Baggage Response

Airlug structures the two-way information exchange between airlines and passengers — delivering status and routing to passengers, while providing airlines with pre-registered passenger data that lets frontline staff skip information-gathering and move directly to resolution.

1
Third-Party Trust
As a neutral party, Airlug's communications are perceived as fair — yielding higher acceptance than airline-direct messaging.
2
Information First
Proactive push notifications reach passengers before anxiety peaks, reducing inbound inquiry volume at the source.
3
Zero Friction Adoption
No major system overhaul required. Frontline supervisors select pre-set options. Minimal adoption barrier.
Market Opportunity

A $250M Infrastructure Layer Waiting to Be Built

Total Market
$250M
TAM
$2.5M × 100% pax share — full global adoption
~$153M
SAM
$2.5M × 61% (3 major alliances + Top 10 LCC)
~$58M
SOM
$2.5M × 23.1% (oneworld + Top 3 LCC) — Year 7
Growth Strategy

Regional PoC → Parent Airline → Alliance Standard

Phase 1
Pre-Seed · 2025–26
Reach PoC-Ready
Build airline relationships, conduct operator interviews, define adoption metrics, advance pre-PoC negotiations with Envoy Air, and build lightweight MVP. Goal: active PoC discussions with defined metrics and a credible pilot path.
Phase 2
Seed · 2027–28
Execute First Paid PoC
Seed round ($3M) funds first paid PoC execution. Hire CTO and BizDev Lead. Use PoC results to open negotiations with parent major airline. Establish repeatable unit economics.
Phase 3
Scale · 2029+
Alliance-Level Expansion
Expand within oneworld and across alliances. Cross-airline data layer compounds with each new carrier. First mover builds the industry standard. Target: ~$58M SOM.
The Ask

Pre-Seed Round: $1.5M

This round is designed to reach PoC-Ready and establish the basis for a $3M Seed round.

Round
Pre-Seed
Target
$1.5M
Runway
2 Years
Equity
Up to 10%
Use of Funds
BizDev / Industry Events35%
Ops / Hiring incl. Interpreter30%
Product / Lightweight MVP20%
Legal / Finance / Buffer15%
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Team

The Founder Who Sees the Gap Others Don't

TF
Takayuki Fuji
Founder & CEO

Not a former airline executive — a founder who identified the structural failure that insiders normalized. Reached active Envoy Air supervisors and managers via cold outreach, no network, no warm intro. The field research is self-built. Japanese founder building for a global industry, with cross-cultural awareness embedded in the product design. Founder-market fit through conviction, not credential.

Contact

Let's Build the Infrastructure Together

For investor inquiries, partnership discussions, or airline pilot program interest:

[email protected]LinkedIn
Airlug — Pre-incorporation stage